It is a presentation on the CSR initiatives taken up by AMUL Please note that the presentation (ppt) does not contain the initiatives in detail. Csr of amul. 1. By AA AAKANKSH BHOIR (06) RAMESH MOOPANAR (32) RITESH SHINDE (42) N NITESH SRIVASTAVA (47) ANKIT. Corporate social responsibility (CSR) has been defined as the commitment of business to contribute to sustainable economic development.

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Discharge of this responsibility is reflected in the manner in which amkl GCMMF conducts its business and shares its earnings. Under Amul Yatra the distributors and their salesmen are taken on a visit to Anand.

Milk Unions identified the coordinator for the programme and organized a task force for the successful implementation of the programme. The structure of salary and perquisites is altogether different. It caused death of thousands of people, tens of thousands were injured, hundreds of thousands were rendered homeless and damage of billions of Rupees was done. As feed constitute 70 per cent of the cost of milk, reducing the cost of feed while ensuring its nutritive value contributes significantly in improving income of milk producers.

Many business houses around the world show their commitment to corporate social responsibility.

CSR Initiatives

Every business organisation follows the same principle. The focus on health and hygiene, housekeeping, village chilling units, management of village co-operative societies, rapid transportation of raw milk to dairy plant, accelerated milk handling at the dairy reception dock has retained the freshness of milk being received at dairy plant. Member Unions were informed about the programme and channels of procurement of saplings, almost six month before to scheduled date of programme.

We at AMUL, are committed to produce safe and wholesome food to continually remain as the market leader by providing food products delighting customer expectations and bestow safety. Accu- mulation of human capital is sine qua non for the development and growth of any enterprise or economy. Every business organisation follows the same principle.

Every function involves human intervention: The GCMMF is managed by the board democratically elected by and from amongst the chairmen of the district co-operatives. As a very unique measure Amul extended all xmul TQM initiatives to its business partners whether it was the farmer producer in the village or a wholesale distributor in a metro town or its most sophisticated production unit.


Corporate Social Responsibility, The Amul Way

In short, the Anand Pattern meant the utilization of resources in the most profitable manner at grass-root level. Hence it is the most basic constituent for a developing nation like ours. Amul has prepared a model low-cost toilet block that costs Rs. Blood donation camps are amkl regularly in rural areas through Village Dairy Co-operative Societies. They also ensured that saplings reach the VDCSs before 3 days.

Remember me on this computer. They feel proud that they are participants in development of rural society and thus in nation building. Many national and multinational firms are booming in cdr developing countries.

CSR of Amul Archives – India’s Largest CSR Network

Annually Amul felicitate outstanding children of employees who have secured highest marks in 10th, 12th standards and Gold Medalist in graduation. The first tier is the co-operative society at the village,of which; milk producers are voluntary members, managing the co-operative through a democratically elected 9-member managing committee, and doing business by purchasing milk from members and selling it to the district level co-operative.

A partial summary of such strategies has been outlined below and reflect best practices in the implementation of successful CSR programs designed to drive improved operational performance and net positive ROI. Some of the activities covered under this programme are: The objective of these facilities is to maximize milk production by ensuring sustainable sound reproductive and overall health of milch animals of our milk producers by accurate diagnosis of different diseases of livestock through doorstep and static diagnostic facilities.

The mission is not just about bringing a cultural change by imbibing good habits among milk producers but also targeted towards encouraging hygienic practices in the milk supply chain. For better utilization of fodder, Amul supplies chaff cutters Suda to farmers. This email address is being protected from spambots.

The GCMMF realised that it was a corporate social responsibility to strengthen the core business processes of its distributors so as to keep them in mainstream business and compete with those with formal training in management. Further out of the net amuk of Rs 7. These tankers are thoroughly cleaned at every unloading of milk at Dairy Plant and certified for its hygiene for transportation of milk by QC personnel.


Anand Milk Union Limited. By doing so, xsr producers of Gujarat Dairy Cooperatives have shown their concern, awareness and commitment for betterment of environment.

Towards this objective Amul initiated blood donation campaign since It aims at encouraging discussion among dairy farmers on scientific animal husbandry practices and its application.

Corporate Social Responsibility, The Amul Way

This programme aims at exposing producer members to various facets of dairy operations to keep them informed and aware of the development and adopt to good management practices in production of milk. There are 12 district co-operatives each being managed by a member board elected by the college comprising the nominated representatives or chairmen of the village co-operatives.

You need JavaScript enabled to view it. They are expected to be courteous, frie-ndly, respectful, and considerate to the customer.

Indeed, a very tough task. They feel proud that they are participants in development of rural society and thus in nation building. In SeptemberAmul emerged as the leading Indian brand according to a survey by Synovate to find out Asia’s top Brands. For better coordination and sustainable success, Teams have been formed at various levels. Most businesses would certainly flounder in not being able to achieve at least one or many of those expectations.

It believes that technology and capital are replicable inputs but not the human capital. Animal nutrition programme Amul has helped a long way the dairy farmers sustaining their dairy farming. Likewise, CSR efforts have shown to yield measurable returns in waste reduction, improved efficiency, diminished liabilities, improved community relations, and brand recognition.

The dairy cooperatives have been able to maintain democratic structure at least at the grass-root level with the management committee of the village level unit elected from among the members in majority of the villages.