Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing. His book Buyology: Truth and Lies About Why We Buy presents the findings from one of the largest scientific studies conducted on scanning the.

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Finally, there also seems to be insufficient explanation and consideration of the mind-brain-body relationship. By understanding the primary factors, which affects the brain activities, and eventually consumers buying behavior, advertisers and marketers will be able to fully utilize media and improve their marketing initiatives.

Jul 31, Thomas rated it it was ok.

Review of Buyology: Truth and Lies About Why We Buy – Small Business Trends

Such superlatives belie the basic science and make much of this book feel like puffery. It has no point. The very warnings intended to reduce smoking might well be an effective marketing tool for Big Tobacco! Instead, this would be one of many, many examples where I had a conscious thought process that I can easily relate to you here: Despite these somewhat pointed criticisms, the book does offer a handful of truly remarkable findings.

Just a moment while we sign you in to your Goodreads account. Basically, your brain responds to things whether you want it to or not and there’s not much you buh do about it except reduce your exposure to branding and advertising. I could have done with a lot more of that kind of stuff without the author’s faux science veneer and frenzied trumpeting of his own horn. If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid ‘buying’ into Lindstrom’s hype.


Personally, I found the chapters where he confessed being the consultant for improving the bottom line of a egg company in Saudi Arabia, the devilish fear of sublime messages in advertisements and vuyology James Bond strategy of making money in Casino Royale, why all supermarkets have a bakery inside their outlets – absolutely interesting so much so that this information itself was worth the cost for this really cool informative book.

Also, one chapter explains how to determine which products engage attention using neuroimaging. I would argue that there is therefore strong possibility of ritualised behaviour around the box.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Rituals Our senses are much more important than logos. Tyra wears a jumpsuit, and Andre Leon Talley wears a muumuu w Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing. This may also be relevant given the unique shape and dimensions of a cigarette box, which is more or less common across most brands. That an goes to how Lindstrom seems incapable or unwilling to turn off his marketing speak.

Buyology: Truth and Lies About Why We Buy – Martin Lindstrom – Google Books

But if we consumers are aware of these techniques we should be better able to resist. I basicall Every ablut and then, I try to find a marketing-advertising book which I can use in my profession. But that’s faint praise, as this book excelled in ambition and authorial back-patting, but was pretty short on big ideas.

The logo is secondary, because it’s not emotional. Return se Book Page. In some cases the results were predictable. Het boek begint interessant. Everyone’s brains are ugly-pretty! Another point that seems worth addressing is bbuyology question of lied test imagery benchmarked? Lindstrom’s book reads more like a fiction novel! Buyology begins shipping on October 21, If you are interested in marketing, you will find new ways of building your strategies and products that consumers want.

Not onl I have a confession. Overall, Buyology is a must-read for marketers. This alone will be useful for some. Lindstrom, when writing about your groundbreaking new experiments that delve into the inner workings of consumer behavior, please refrain from starting each chapter with the equivalent of the following: Lindstrom says that research shows that families that have “rituals” raise happier, more productive kids.


The first couple chapters were the worst– I almost put the book down. I have always, always, always been interested in the psychology of choice and buyer behavior and this book explains the science and surprise behind how we react to familiar ads.

Email this Article Print This Article. Lindstrom fails to produce a decent narrative and just cites loosely-connected facts, there is also lots of repetition. This book is structured pretty much like an episode of America’s Next Top Model: Unless the product is essential to the plot, folks just don’t remember it.

En ook anders dan wat uit marktonderzoeken komt. The stars of the show were the two sophisticated brain scanning instruments: But when discussing companies doing fMRI scans on potential consumers to get at their instinctual, pre-rational impressions of advertisements and products, the BS meter goes off: I’m only rating it 3 stars because the first 30 or 40 pages were full of repetitive hyperbole building up Lindstrom’s research techniques and unprecedented large study group size and generally amazing work only to to be followed by much less than revolutionary results throughout the rest of the book.

It left this reader questioning whether Lindstrom mis-communicated his point or did not verify his research. The author is a branding expert and a consultant to all these multinational corporations.