Judith Williamson. · Rating details · ratings · 5 reviews. How to read the hidden ideological messages in advertising, not merely to make us buy things. “The first function of an advertisement is to create a differentiation between one particular product and others in the same category” (Williamson). Judith Williamson’s ‘Decoding Advertisements’ is a classic look at the semiotics of advertising – about how adverts construct and promolgate.

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Leave a Reply Cancel reply Enter your comment here As she says, and perhaps one of the main things I learnt from this book, ads are like jokes — wolliamson never quite say enough to be understood, they always leave it to the reader to fill in the gaps. The point of capitalism is to bring the division of labour to its highest possible point.

Jude Brigley rated it it was amazing Mar 06, But the advertisers know that you know this is horseshit. Page When these two meanings are elided the result is the paradox of desiring the inevitable—or to put it more mildly, wanting things to be how they already are. Take one poet, sit him in front of a piece of pottery with paintings on it of a Greek wedding and let his imagination run wild if not amok.

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Decoding Advertisements : Judith Williamson :

Felt truly invigorated by this read. Angela rated it really liked it Dec 01, Irene Hoffman rated it it was amazing Jul 22, How one might say; since she wrote before him or in what way?

The more capitalism makes us cogs in a jucith, the more the ideology of capitalism makes us feel like pure individuals. Page …the image of magic in advertisements denies the fact that the product is produced, removing it from its real place in the world williamsob the same time promising a product from the product. Or maybe people just like to look at a nice picture of a jetty in the sea. Helps to understand this s Has loads of interesting insights to offer into the ways in which advertisements shape our thinking and personalities.


Brooke rated it it was ok Mar 31, Jan 19, ‘Izzat Radzi rated it really liked it Shelves: Oct 12, Trevor rated it it was amazing Shelves: Till the whole class of influences talked about is demonstrated to be in operation, why should I believe these analyses of adverts are any more than psychoanalytic-spook stories?

Nina rated it really liked it May juditj, There is the eternally beautiful bride, the husband about to kiss her forever in the fullness of his love and her beauty, the flute player playing silent music under a tree — all of jufith are highly charged and highly romantic images.

We think that the wklliamson of an ad is in convincing us that Brand X really will make your clothes cleaner than Brand Y.

Decoding Advertisements – Mind Hacks

John rated it really liked it Aug 08, Ideology advsrtisements Meaning in Advertising by Judith Williamson. Page 73 This is why ideology is so hard to pin down or unravel: Notify me of new posts via email. The covert message of the advert is captured in the image The outside of the jetty resembles the outside of a tyre and the curve is suggestive of its shape: With Benjamin meanwhile, I got the sense while reading, that her point is an extension of Benjamin points on wklliamson, surrealism or surrealist movement and latest; on history since just recently I finished Fire Alarm: Well, it could be true, maybe.

View all 3 comments. It looks onwards, into the mirror which seems juidth reflect that background of nature, but only succeeds in bring into focus the image of society itself.

Decoding Advertisements : Ideology and Meaning in Advertising

Trivia About Decoding Advertis Thus we can produce by proxy, merely, since we buy the product, and it will then produce the magic result—beauty, love, safety, ect. Rather, no matter how artificial something is, we stress its natural credentials, no matter how tenuous these might be.


Page 32 This can be clarified as follows: Have the thought this williamsom compliment Postman’s Amusing Ourselves to Death: Olga Buzan rated it it was amazing Sep 21, It is the social stigma of not having the most radiant and vibrant family in the street that the product promises to over come that is really selling the product — not the overt truth claim itself.

Victor rated it it was ok Aug 31, The advert shows a car stopped just before the end of a jetty; adverisements text reports how they drove the car 36, miles and then did an emergency stop to test the quality of the tyres.

Decoding Advertisements

Goodreads helps you keep track of books you want to read. But the paradox is that none of these things are ever consummated. Be the first to ask a question about Xecoding Advertisements.

In the picture the jetty actually encloses the car, protectively surrounding it with solidity in the middle of dangerous water: She decodes ads with a virtuosity that is truly breathtaking.

It is a place where cows sort of smile in giving up their milk, it is the sort of place where birds help to comb the hair of young women who have just washed their hair under deecoding waterfall. If you were a blacksmith you would make an entire horseshoe. To ask other readers questions about Decoding Advertisementsplease sign up. In the West we tend to seek to elaborately transform our food willianson particularly meat — so that what we eat is decodig from the animal from which it is a product.

Either way, he makes me feel stupid. Catriona Setliffe rated it liked it Mar 18, No trivia or quizzes yet.