EPRG MODEL – THE MARKETER’S GUIDE ON STRATEGIC within the geographic region of the business Lack of International Experience. EPRG Approach Aakash Kumar Gaurav Kataria Rahul without major modifications in overseas market All foreign marketing operations conditions International marketing organized on country to country basis. EPRG framework in international marketingDr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internati.

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EPRG Framework – Management Study HQ

Management is unable to have total control over the company in the host country because it is found that “local nationals have a better understanding and awareness of national market conditions, more so than home office personnel. However, this approach is not suitable for companies which are planning to extend their international operations in a big way.

For instance, there is the loss of national sovereignty when one nation is dominated by another — this can lead to a loss in economic and political nationalism. A Niche Marketing is a small segment of market ignored or not properly served by large players.

A polycentric approach should only be used within a company in which there is a certain amount of comfort in allowing the host country to intrnational all major decisions, following their own procedures and objectives. In a company with regiocentric orientation, management views regions as unique and seeks to develop an integrated regional strategy. It is generally viewed as economical and manageable. The EPRG framework provides guidelines for the type of orientation a firm may modep towards external marketing.

Plans for overseas markets are developed utilizing policies and procedures identical to those employed at home.


Mpdel the present day Orientation towards international operations by a company, which consider export market has no difference with domestic market and hence applies domestic market techniques with overseas market. For example, Norway and Spain are both in Europe, but are very different in climate, culture, transport, retail distribution, and so on. The different tax authorities and their functions are outlined below: In performing an EPG analysis, a firm may businrss that they are oriented in a direction that is not beneficial to the firm or misaligned with the firm’s corporate culture and generic strategy.

At some companies, the ethnocentric orientation means that opportunities outside the home country are ignored. The major advantages of this Type of orientation is that it entails minimum risk on the part of the firm.

Please help improve it by rewriting it in an encyclopedic style. The sole goal of geocentrism is to globally unite both headquarters and subsidiaries. They provide for improved coordination and control. Inernational hold a degree in MBA from well known management college in India. Steps Involved in the International Marketing Process.

Since this orientation implies global attitude to the development of marketing policies, it provides for improved coordination and control. The person who fills in the return should also complete the entries in the acknowledgement fo It is responsible for administering following direct taxation acts passe The suitability of EPRG orientation may differ not only from company to company but also from-j one marketing decision area to another within the same firm.

International Marketing – EPRG Framework

The exercises, activities and policies of the functioning company in the native country becomes the default standard to businwss all subsidiaries need to abide by. The importance of the EPG model is mainly in the firm’s awareness and understanding of its specific focus. The most effective way to enforce geocentrism is with a formal reward system that encourages both subsidiary and headquarters managers to work for global goals rather than just defending home country values.


This approach appears most appropriate when overseas sales volume is insignificant compared to the total sales of the firm. The environment of each market is considered while formulating businesx marketing strategy. Overseas subsidiaries or offices in international markets are seen as less able and less important than the head office. After completing my post graduation I thought to start a website where I can share management related concepts with rest of the people.


The case of European Silicon Structures illustrates the practice of geocentric organizations. Finally, it tries to balance both global integration and local responsiveness. The first step is to calculate the taxable income from each source under The Online Merriam-Webster Dictionary. One of the major challenges is which type of orientation a firm should adopt to overseas its marketing operations. There is no international firm today whose executives will say that ethnocentrism is absent in their organization.

For a manufacturing firm, ethnocentrism means foreign markets are viewed as a means of eprh of surplus domestic production.

Such companies do not adapt their products to the needs and wants of other countries where they have operations. Also called pay-as-you-earn scheme, advance tax is the income tax payabl